This site was designed for Grox as a companion to their nifty little Foodditive iphone app. The brief was for the site to reflect the iphone app in appearance and functionality as well as to advertise the app as a professionally developed application. Designs were done with the use of Photoshop and Illustrator. The HTML and development was done in-house at Grox.

Foodditive is a community site providing comprehensive information on food additives (Food + Additive = Foodditive). There are growing concerns around clarity of labelling in food ingredients and additives, and we intend Foodditive as a central resource for discussion and sharing.

Visit www.foodditive.com to check out the design and find out more about the good work foodditive is doing.

Be sure to also check out the iphone app if you get a chance – it is well done.